Professional sales is always changing. It seems with each passing year there is a great new tool available to revolutionize your sales department. Companies may try to implement systems and processes, which even serve to commoditize salespeople. And, it is true there is less face-to-face selling than in the past.
Acme Sales Development exits with the realization the sales force is the lifeblood of any organization. There are very few business problems which cannot be overcome by an increase in profit. If your business deals in a relatively low value sale, or relies solely on marketing and advertising without the need for salespeople, Acme Sales Development probably isn’t for you. However, if your company sells products and services of high value, solves a sizable problem for its customers or struggles to differentiate itself in a competitive environment, there may be a fit.
The blogging environment is a crowded place. This blog is not intended to create a volume of readers. It is intended to bring value to those who are curious and who wish to improve their sales force. The goal here is to bring together fresh thinking about sales and selling with respect to all of its time-honored fundamentals. It’s my belief there are no new basics. The more things change, the more they stay the same, as the saying goes. While there is so much great technology and genius minds in this space, there are no shortcuts or silver bullets in the world of sales and selling.
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